There’s much more to starting a real estate or a attorney website than just getting a server and choosing a theme. Even though a stable server and engaging theme are very important aspects, there are certain background elements that need to be addressed. In this case, it’s figuring out which is the best platform for attorney websites.
Nobody likes wasting time or money, which is why a little research can go a long way when choosing a platform. It spares the firm the trouble of moving the site later on or having to start from scratch after investing time and money. Of course it would be easier if you just hire an Attorney website designer in Miami.
In other words, the importance of the platform needs to be understood. From there, an efficient choice can be made according to the needs of the firm.
CMS stands for Content Management Systems. Consider it the foundation of the site, because this is where all the “specific” tweaking happens. Depending on the CMS you choose, you’ll either be able to be in full-control of the site from front to back, or you’ll be limited.
Why should limited control sound appealing for attorney websites? Because the technical maintenance and coding will be handled by the CMS developer. Seeing as not all firms have in-house support to keep the site maintained in this manner, the idea that somebody else will take care of it does hold some shine.
The downside is that a proprietary CMS will charge the firm per hour or per month for certain services. Extra charges will also go to necessary updates.
In fact, with proprietary CMSs the more control the attorney website wants, the more they have to pay for it.
However, there are open source platforms to choose from, and they come highly recommended. Take note, some manner of in-house support will be required to maintain the site, or an affordable third party can be hired to handle the responsibility.
Open Source CMS
The most popular CMS has to be WordPress, and by now, everyone with a site has heard about it. The reason why WordPress is so popular is that it’s incredibly user-friendly, plus, it’s incredibly powerful. Most of the sites currently on the internet use WordPress, including big hitters like CNN.
In terms of technical control, WordPress does allow it to a certain extent. And it’s enough to make a big difference, especially if it’s a mid-sized firm looking to gain higher page rankings.
Another one of the best platforms for attorney websites is Drupal, although it requires a little more skill to operate. While it’s not as popular as WordPress, it offers more advanced options regarding technical control. And as expected, individuals with more than casual CMS knowledge can really do wonders with it.
There’s also Joomla, which serves as a balance between the very popular WordPress, and the very advanced Drupal.
Which One Is Best?
Everything comes down to what the firm wants to achieve. Will the site play a heavy role in their marketing strategy? Becuase then an in-house support team should be considered, or a professional third-party.
However, if the site will only serve as a way to satisfy potential clients looking for more information, there’s no need to get very technical. A CMS like WordPress is very powerful when it comes to gaining visibility, and it makes it incredibly easy to maintain.
Hiring A Third-Party Professional
It’s not uncommon for attorney firms to hire third-party professionals to handle the website, because it has become a very affordable service. However, a lot of consideration should go into choosing the right company for the job, because who likes wasting time and money?